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New To E-commerce:

  • Reach a wider customer base and scale operations

  • Improve customer convenience and increase customer satisfaction and loyalty

  • Take advantage of pandemic accelerated growth of online shopping

  • Set up and optimize e-commerce options, develop an e-commerce marketing strategy, and manage online brand reputation

Existing E-commerce:

  • Mine e-commerce data to better understand customer behavior and evaluate product performance

  • Evaluate platform provider and spend to optimize e-commerce spend
  • Evaluate fulfillment logistics, optimize fulfillment

In today's digital age, e-commerce has become an essential tool for businesses of all sizes to reach and serve their customers. E-Commerce refers to the buying and selling of goods and services online, and it allows businesses to reach a global audience and operate 24/7. In addition, for virtually every business, building a positive brand image starts online or other digital platform and a positive brand image can undoubtedly influence a consumer's decision to buy a product.

 There are several additional benefits of using e-commerce for your businesses: 

  • Increased reach & scalability: With e-commerce, your business can reach customers anywhere in the world, expanding your potential market and customer base.  By using the correct marketing tools, you can also gain a better understanding of your customer demographics and buying habits while also tailoring your offers to meet customers' needs. Additionally, it helps you to not only personalize the offer but also respond quickly to your customers’ needs and changing trends. An e-commerce site lets you scale your business rapidly without having to worry about changing your location or moving to a larger premises like you might with a brick and mortar store. It offers a flexibility to your business like no other.


  • Convenience: E-commerce allows customers to shop from the comfort of their own homes, at any time of day or night. This can increase customer satisfaction and loyalty.  It also offers the benefit of increased availability of products and services.


  • Cost savings: E-commerce can help your business reduce operational costs associated with traditional brick-and-mortar retail, such as rent, utilities, and employee salaries. It also offers the ability to lower advertising costs through customer advocacy and increased brand awareness.  


  • Data and analytics: E-commerce platforms provide valuable data and analytics that can help your business understand your customers and make informed decisions about your products and marketing efforts.

A Moloco consultant can be extremely helpful to position your company to optimize your e-commerce options. We can provide expertise on the various e-commerce platforms and tools available, and work with your company to select and set up the right solutions for your needs. A Moloco consultant can also help your company develop and implement an e-commerce marketing strategy and optimize your online presence for maximum visibility and success using various metrics and analytics. 


While the popularity of online shopping was growing prior to 2020, the recent pandemic accelerated that growth exponentially, making it an essential component to be successful in today's marketplace.  Moloco can effectively set up and optimize your e-commerce options, expand your reach, and drive your success.  Once you've secured your online presence, including review pages such as Yelp or Google, it's imperative to have a plan in place for your online Brand Reputation Management. Contact us today to learn more.

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