A business owner who experienced platform issues noted that they're "vulnerable any time Facebook or others introduce a new feature or make some other change that affects the way the sites function". You can't build a sustainable business on land you don't own.

If you’re acting as CEO, marketing director, customer service rep, bookkeeper, and operations manager — all in the same week — you’re not building a business. You’re just trying to keep one afloat.

Nearly 90% of consumers check out a business online before visiting in person or making a purchase.

Having a blog on your website is important.